pandemic challenges coffee market

The Impact of COVID-19 on the Coffee Industry

You’ve seen how COVID-19 slashed coffee exports by 15% and exposed supply chain weaknesses with labor shortages and shipping delays. Farmers faced income volatility and harvest challenges, while consumer habits shifted toward home brewing and ethical choices. Retailers adapted with health protocols and digital strategies. Innovations like AI and sustainable methods helped boost resilience. The…

baristas enhance coffee experience

The Role of Baristas in the Coffee Industry

You play an essential role in the coffee industry by mastering espresso techniques that guarantee quality and consistency. Baristas optimize variables like grind size, temperature, and pressure to extract the best flavors while maintaining equipment. You also educate customers, shaping their coffee preferences and driving trends such as cold brew’s rapid growth. Your personalized service…

fair trade coffee benefits

The Role of Fair Trade in the Coffee Industry

You’ll find that Fair Trade in the coffee industry guarantees farmers get stable, fair wages by assuring minimum prices and premiums, supporting community development and improving working conditions. It promotes sustainable farming, which boosts coffee quality and reduces environmental impact. Certification adds transparency and market access, though challenges like market volatility persist. Consumer demand is…